SEO the Write way Print E-mail

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Search Engine Optimisation, articles on usability, optimising for websites Sydney.

This is an example of writing content purely with Search Engine Optimisation in mind. Sure, the text will be picked up by search engines but so what? It provides nothing useful to the reader and eventually will lose any ranking advantage it gains when no one navigates to your website and provides you with the ultimate online testimonial: a link back to your site. More importantly, you are wasting valuable time and resources attempting to exploit the system. While it is a tempting goal to focus your attention on getting your traffic on the upward climb, you really should be concentrating on creating content that will captivate readers and get them to rave about it to their best mate Johnny, their girlfriend Jane and Grandma Wilkins.

There are a few things you need to consider before you even worry about how many times you can add “Web Designer Sydney” into your content without being penalised for spam.

  • Goals of the website – What is your website for? Is it to be used as an educational reference, an online portal where people can make contributions or an e-commerce website where people can purchase any manner of trinkets and widgets in your online store? Whatever the purpose of your site is, you must adjust the tone and language of the text you write accordingly.
  • Target Market – Similar to the goal of your website. Once you have decided what your website is to be used for you must consider who you want to read it. Obviously you need to spend the time doing the research to determine this.
  • Relevance of content to the above points – It is nice to have a lot of colourful language complemented by flashy animations but you must ask yourself the question – is it relevant? Do you really want to risk distracting your customers to the point where they just navigate away from your site?

    • Online Marketing Consultants must not only have the technical skills to tinker around in the back-end coding of a website, but also have the writing prowess to be able to effectively communicate the primary goals of a website. They must also learn to speak the same language as the relevant target market. Writing content for a debt collection agency will be different than for a paintball club for example.

    Ideally you want to write some quality content first, and then go back and make any revisions as necessary to incorporate the keywords you are looking to target, not the other way around. There is no point stemming the creative juices in an attempt to get your keyword phrases accounting for 12.37% of the total text, as it will invariably compromise the quality of the content you are creating for your site. This is especially true for large websites. This message of the web site must not be lost in keyword noise, drowning in traffic but gasping for conversions.

    Content is king, so make your content great.
     
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