Google has released a ‘Search Engine Optimization Starter Guide‘ for website owners who want to improve their website’s ability to rank in Google’s search engine.

The guide is mostly focused around on-page optimisation, and briefly talks about link building strategies.

It is our experience that Link Building strategies are the real key to SEO.

Reviewing this guide reaffirmed to me that our on-page optimisation strategy is on target and is best of breed industry standard

By implementing the recommendations provided by Google in this guide you will definitely setup your site to rank for competitive keyword phrases, and you may even rank for less competitive phrases.

Remember as mentioned, a link building strategy built on multiple pillars forms up to 95% of a solid SEO strategy. You can learn more about link building by reading our next article.