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| If you’ve been in business for a long time, you are probably used to a marketing model that revolves around pushing your sales message to as wide an audience as possible – one-to-many communication. The television commercial, magazine advertisement and billboard are all about a single voice engaged in a one-way communication with a large audience. Yet if you’ve been in business even longer, you may remember it wasn’t always like that. Before TV, before massive supermarkets and soulless shopping centres and big budget campaigns targeted to carefully selected demographics and slick brand advertisements in magazines that don’t seem to sell anything and focus groups and surveys - before all of that there were shopkeepers and customers having conversations. |
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Why did Evolving technology start a blog? A strong blog takes effort, planning and focus, but the outcome can be very rewarding. Corporate blogging has become popular in recent years. In the US, businesses are taking up blogging at an incredible rate. 87% of enterprise business respondents to a recent survey indicated they use blogging as part of their online marketing strategy. |
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| There are over three and a half billion mobile phone users in the world, vastly more than all the computer users combined. Over 25% of these people access the internet on their phones. These figures suggest mobile internet capability is fast becoming a reality for online marketers. |
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| If you wish to operate a website, it is important to know all the hosting options that are available. Web hosting comes in a many different flavors but the first thing that needs to determined is if you want to pay for service or sign up with a free host. Yes, you can have your very own website without paying a dime for the service. Free hosts are abundant but is the service really free? Depending on how you view it, free hosting could actually be very costly. |
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| Has your online business grown to the point where it exceeds the offerings of a shared hosting environment? If so, it might be time to upgrade to dedicated hosting. Often referred to as a dedicated server or in this world of increasing virtualisation a dedicated Virtual Server , dedicated hosting is a solution where you have the entire server be it stand alone or virtual to yourself. The hosting provider monitors the hardware, routing equipment and network connectivity while granting you control over the server software. Though more complex and expensive than shared hosting, leasing a dedicated server gives you the unparalleled flexibility and control needed to run a thriving business that experiences a high volume of web traffic. |
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